Senior Art Director /Seasoned UX Designer with 25+ years of design experience.

I offer a diverse skill set in web design and development, print, multimedia production, extensive visual art training and a continuous commitment to learning. My proficiency encompasses a wide range of disciplines, including branding, design systems, user research, interaction design, information architecture, and usability testing.

I have a proven track record of leveraging UX methodologies and tools to deliver impactful solutions that meet user needs and business objectives.

Overall, I am passionate about creating exceptional user experiences and thrive in dynamic environments where innovation and creativity are valued.

Latest Art Direction Work

Fall in Love '26
Jewlr

Holiday '25
Jewlr

Black Friday / Cyber Monday '25
Jewlr

Portfolio

Senior Art Director | UX Design Manager
Personalized Fine Jewellery E-Store

UX | UI Design
Online Fine Jewellery Boutique

UX Design
Modern Luxury Bridal Jewellery

UX | UI Design
Laboratory Testing CMS and Customer Portal

Creative Design
1 km walking trail through the Blue Mountain Village

Graphic Design | Front-End Developer
Online Entertainment Movie
Media Company

Graphic Design | Front-End Developer
Retail Travel Agency

UX | UI Design
Stock Investments Data App

UX | UI Design
Bill Payment App
(Concept with client)

Branding

Research

Accessibility Standards

Critical Thinking

Adaptability

Empathy

Typography

Team Lead

Design Systems

Userflows

Wireframing

Information Architecture

Prototyping

Branding ✧ Research ✧ Accessibility Standards ✧ Critical Thinking ✧ Adaptability ✧ Empathy ✧ Typography ✧ Team Lead ✧ Design Systems ✧ Userflows ✧ Wireframing ✧ Information Architecture ✧ Prototyping ✧